Press Kit
Press contact: press@parallaxadvisory.llc. Same-day response during US business hours for time-sensitive inquiries.
Company factsheet
- Product
- Datum Signals: behavioral mood index for every US state, refreshed daily.
- Operator
- VoteROI.com LLC, Spruce Pine, North Carolina.
- Founder
- David B. Wheeler (Big D). Founder VoteROI.com LLC. Host, MUCK YOU podcast. 4x candidate for office in North Carolina. Has visited 75+ countries across all 7 continents.
- Methodology
- 14 behavioral dimensions combined with structural race fundamentals and a long-run midterm correction. Current Brier 0.119, measured out-of-sample across the record back to 2014, vs. 0.250 coin-flip baseline.
- Voice
- The National Weather Service for civic emotions. Forecasts, advisories, watches. Honest about uncertainty.
Founder bio
David B. Wheeler is the founder of VoteROI.com LLC, the donor intelligence platform built on 86.9 million FEC contribution records covering federal races from 2000 through 2026. He hosts the MUCK YOU podcast. He's run for office in North Carolina four times. He has visited 75+ countries across all seven continents. He lives in Spruce Pine, NC.
Logo and brand assets
Inline SVG marks (preferred):
- favicon.svg (icon only, 64px viewbox, scales to any size)
- logo.svg (full wordmark, light background)
- logo-dark.svg (full wordmark, dark background)
Palette: navy #0f1f3d, gold #f0c040, green #1a3a1a, crimson #c0392b.
Approved use
- News stories citing the index, methodology, or forecasts. Attribution to "Datum Signals" required.
- Embedded charts via official embed code with "Powered by Datum Signals" preserved.
- Quoted excerpts from /methodology or this page.
Inquiries
Interviews, methodology questions, data verification, custom cuts of the index: press@parallaxadvisory.llc. Founder available for podcast and radio.